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Authentic Brands Group Eyes Public Markets Within 12 Months

Authentic Brands Group, the management firm controlling retail powerhouses Reebok, Champion and Brooks Brothers, is positioning itself for an initial public offering within the next year, founder Jamie Salter announced in an exclusive interview. Matt Maddox, a 20-year veteran of Wynn Resorts who joined Authentic as president in January 2025, will take over as CEO. This allows Salter to transition to executive chairman. Salter said the leadership shift reflects the company's ambitions to reach a $100 billion valuation over five years through acquisitions and organic expansion. Maddox will oversee day-to-day operations and focus on scaling the business, while Salter will concentrate on mergers and strategic initiatives. The company previously attempted to go public twice but was acquired by private equity firms at premium valuations both times.