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Blue Origin Launch Failure Threatens Amazon's Satellite Network Rollout

Amazon's plans to deploy its Leo satellite broadband constellation face potential delays following a Blue Origin New Glenn rocket explosion Thursday at Cape Canaveral, Florida. The mishap occurred during ground testing while the vehicle remained secured to the launch pad, with no injuries reported. The New Glenn was slated to carry 48 Leo satellites to low-Earth orbit, though the satellites were not aboard during the incident.

Amazon has 24 firm launch reservations on New Glenn as part of its strategy to deploy thousands of Leo satellites for global broadband coverage. The company maintains backup launch agreements with United Launch Alliance, Arianespace, and SpaceX. Blue Origin, owned by Amazon founder Jeff Bezos, is conducting an investigation into the explosion. The setback underscores execution risks in Amazon's satellite infrastructure ambitions.