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Canadian Brokerages Expand Pre-IPO Investment Access

Wealthsimple and Questrade are broadening their platforms to include pre-initial public offering investment opportunities. The move positions both Canadian online brokerages to capture growing retail investor demand for early-stage company access. The expansion reflects competition among digital investment platforms to differentiate services and deepen client engagement. Wealthsimple and Questrade join a broader industry trend of democratizing pre-public equity access previously reserved for institutional investors and high-net-worth individuals. The initiative comes as startup funding activity increases, creating fresh deal flow. Both firms have prioritized retail accessibility in recent years, and pre-IPO offerings represent a natural extension of their service offerings. The companies did not disclose specific launch timelines or investment minimums for the new programs.