breaking

Consumer Brands Streamline Supply Networks to Support US Market Expansion

Consumer-facing brands are overhauling their supply chain operations to support growth strategies across North America. Gong Cha restructured its supply chain framework by transitioning to a direct franchising model, according to Alan Davis, director of supply chain for the Americas at the bubble tea company. The standardized approach aims to eliminate operational redundancies and strengthen control over distribution networks. Other retailers are consolidating fragmented fulfillment operations into single-provider arrangements to close visibility gaps that hampered inventory management. Transport providers and infrastructure operators are investing in warehousing capacity and rail connectivity to support this shift toward centralized logistics operations. These moves position companies to handle sustained demand as brands accelerate their market penetration strategies.