trucking

Daimler Reports Lowest North American Sales Since 2010

Daimler reported first-quarter sales representing its lowest level since 2010, according to CFO Eva Scherer. The German truck maker is pursuing multiple strategies to restore profitability amid weak North American demand. Customers have deferred purchases due to uncertain market conditions. Some industry competitors report tentative demand recovery. Limited truck capacity and elevated freight rates are pushing shippers toward purchases. Daimler's turnaround plan addresses structural challenges facing heavy-duty truck makers during this period of weakness in its largest regional market.