breaking

Disney Advertising Chief Ferro Pursues Major Revenue Push Ahead of 2027 Event Calendar

Disney's global advertising president Rita Ferro is steering a significant expansion of the company's ad business as it prepares to host three major events in 2027: the Super Bowl, the Oscars and the Grammys. Ferro, a 29-year Disney veteran, is currently negotiating upfront advertising commitments with major clients. Traditional television, streaming services, digital and social platforms are intensifying competition for viewers and advertising dollars. Ferro has prioritized development of Disney's ad technology platform while emphasizing the company's intellectual property and international operations. Her strategy centers on leveraging fan engagement across sports and entertainment properties to unite Disney's divisions under CEO Josh D'Amaro's "One Disney" initiative. The 2027 event slate positions Disney to capture advertising revenue during peak viewership periods.