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Ferrari Stock Tumbles on EV Launch as Luxury Segment Shows Weakness

Ferrari's share price declined more than 7% Tuesday following the Maranello automaker's introduction of its first fully electric vehicle, the Luce, unveiled at an event in Rome. The model represents a significant shift in design philosophy for the Italian luxury brand, which emphasized the name's connotation of clarity and direction. The stock decline underscores investor concerns about the EV transition in the luxury segment. Ferrari's shares have fallen nearly 27% over the past year. Competing luxury manufacturers Porsche and Lamborghini have reduced their electric vehicle commitments, citing insufficient market demand. The strategic move into battery-powered vehicles reflects broader industry pressures to electrify, even as consumer appetite for luxury EVs remains uncertain.