air-cargo

Geodis Taps Capacity Intelligence to Navigate Volatile Air Cargo Markets

Geodis has partnered with Rotate to strengthen its market positioning amid ongoing industry turbulence. The freight forwarder will leverage Rotate's real-time capacity tracking and demand analytics tools to enhance decision-making across its global air operations. Rotate's capacity service delivers hourly updates on worldwide air cargo supply, monitoring aircraft positions across all carriers, airports and flight types—encompassing freighter operations, passenger belly space and charter movements. The platform's demand module tracks trade patterns and volume trends across more than 5,000 commodity classifications and key e-commerce routes. Geodis executives cited the value of combining robust data capabilities with collaborative partnership support. As market conditions grow increasingly unpredictable, carriers and forwarders face mounting pressure to adopt data-driven strategies.