breaking

SONAR Expands RFP Pricing Tool With Forward-Looking Rate Insights

SONAR has upgraded its Batch Rate Intelligence feature into a comprehensive RFP pricing engine. The tool now moves beyond basic lane analysis to include forward-looking rate forecasts and seasonality trends. The platform enables freight brokers to assess market conditions as contracts are executed, surfacing potential pricing misalignments before bids are submitted. The updated tool combines bid positioning visibility with risk assessment capabilities, designed to streamline internal review and customer negotiations. Enhanced flatbed market-level visibility within SONAR's Spot Truckload Volume Index and Spot Truckload Rate Index accompanies the upgrade. The timing coincides with sustained pressure on broker margins as contract markets normalize following 18 months of spot rate compression and aggressive shipper pricing demands. For brokers managing hundreds or thousands of lanes during RFP season, incremental improvements in bid accuracy can substantially impact win rates and margin outcomes.