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SONAR Integrates Retail Intelligence Platform to Forecast Freight Demand Shifts

SONAR has partnered with Retlia to embed retail analytics directly into its market intelligence platform, giving logistics professionals early visibility into shipping volume trends. The integration brings Retlia's Register indicator into SONAR's user interface, providing monthly assessments of retail demand, consumer confidence, inventory patterns and margin exposure. Supply chain executives and merchandising teams can now track retail sentiment movements before they appear in traditional shipping reports or earnings announcements. The Register translates retail market signals into quantifiable logistics forecasts, helping organizations anticipate inventory swings and adjust operations proactively. Nick Wynkoop, Retlia co-founder, noted that retail demand typically shifts ahead of broader freight market changes. By connecting current retail conditions to freight planning, shippers can build more resilient strategies and respond faster to market volatility.