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OnTrac Pilots Capacity-Based Pricing Tool to Sharpen Competitive Edge

OnTrac is testing a savings mechanism to convert underutilized capacity into reduced delivery rates. CEO Mike Brown characterized the initiative as part of efforts to become "much more customer centric." The pilot program optimizes network utilization while addressing shipper demands for improved pricing flexibility. Carriers are maintaining pricing power heading into peak season, with capacity constraints supporting rate stability. Logistics providers face pressure to expand service offerings as shippers navigate complex supply chains. The capacity-driven pricing model represents one approach carriers are exploring to balance utilization with competitive positioning.