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WiseTech Pivots CargoWise From Record-Keeper to Decision-Making Platform

WiseTech Global is repositioning CargoWise beyond its traditional role as a transaction record system, shifting toward automated decision-making capabilities for freight forwarders. The software platform will leverage customer data, accumulated industry datasets spanning more than three decades, and automated workflows to handle tasks previously managed by forwarding staff. CEO Zubin Appoo characterized the evolution as moving from a 'system of record' to a 'system of execution' and 'system of intelligence.' WiseTech has deployed agentic AI capabilities through CargoWise Value Packs, with additional capabilities in development. The strategic pivot aims to embed decision-making intelligence directly within the platform, potentially reshaping how freight operations are managed and where value is generated in logistics technology.