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Coty Slashes Air Freight Dependency in Supply Chain Overhaul

Beauty products manufacturer Coty has reduced its reliance on air cargo as part of a sustainability initiative. Since 2019, the company has cut airfreight volumes by 48%, shifting toward ocean and rail transport. This shift reflects broader industry trends toward sustainable logistics. Supply chain leaders increasingly balance cost reduction with environmental responsibility. Other consumer goods companies pursue similar strategies. Operational improvements—including inventory management and modal shifts—generate financial savings. The transition requires coordination across sourcing, manufacturing, and logistics functions, roles now central to corporate strategy.