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Wella Company Names Supply Chain Chief as Beauty Sector Optimizes Logistics

The Wella Company, owner of the Nioxin brand, has appointed Javier Huerta as chief supply chain officer, effective December 1. Huerta will direct the company's sourcing, manufacturing and logistics operations. The move reflects intensifying efforts across the beauty and consumer goods sectors to streamline supply chain performance. Industry peers have pursued aggressive optimization strategies, with major companies reducing air freight reliance in favor of ocean and rail transport. One beauty giant cut air cargo usage by 48 percent since 2019 while pursuing emissions reductions. Cost control remains a priority, with companies reporting millions in savings through inventory reduction and operational efficiencies. The appointment signals Wella's commitment to enhancing supply chain capabilities amid competitive pressure to improve both financial performance and sustainability metrics.