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Shippers Seek Carrier Mix to Navigate Rising Cost Pressures

Shippers are diversifying their carrier portfolios to manage freight expenses amid a challenging cost environment. Even modest per-shipment savings can redirect capital to other business operations, according to industry executives. The pressure extends across supply chains as fuel costs, tariff impacts and interest rates squeeze manufacturers, retailers and transportation providers. Refrigerated carriers are capitalizing on tighter capacity to improve rate negotiations, while less-than-truckload operators restructure commercial leadership to adapt strategies. Agricultural producers face particular strain as elevated fuel and fertilizer expenses erode revenue gains. External pressures are forcing shippers to evaluate carrier relationships with focus on cost efficiency and service reliability.