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SONAR Integrates Freight Intelligence Into AI Assistants for Transportation Teams

SONAR has launched a connector enabling transportation professionals to query freight market data through compatible AI assistants including Claude and Copilot. The rollout to SONAR customers began in November. Users can now pose questions in plain language and receive answers grounded in SONAR data, eliminating the need to toggle between multiple dashboards. The connector provides access to 24 tools spanning six intelligence categories: spot and contract rates with SAMA projections, market conditions including tender rejections and capacity metrics, lane intelligence, SONAR index data, ocean freight container bookings, and FMCSA carrier safety statistics. The system works across truckload, intermodal, LTL and ocean freight modes. During a demonstration, the assistant evaluated whether a shipper moving 500 annual truckloads between Los Angeles and Chicago could reduce costs by switching to intermodal. The assistant determined that switching to intermodal would save money.